Danah Behbehani
"I put words on things."
"I put words on things."
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Resume...
Self-employed, USA – Copywriter. Content Strategist. Editor. Storyteller..., 2011-Present
• Freelance with a variety of companies, including but not limited to:
--- Rejuvenation (classic American lighting and house parts—owned by Williams-Sonoma)
--- Cambia Health Solutions (i.e., Regence BCBS, Hubbub, Sprig, Asuris and more health-related brands)
--- The Standard (a Portland company specializing in group and individual disability, life, AD&D, vision and dental insurance; retirement plan products and services; and individual annuities)
--- Taphandles (a brewery tap handle manufacturer and beer marketing company)
--- Forward Edge International (a U.S. non-profit serving children and disaster victims)
--- Gastronomica (an agency in the Middle East working with gourmet restaurants)
Downstream, USA – Senior Copywriter, 2014-2015
• Created and maintained brand strategy and messaging for projects
• Presented concepts to internal creative team and clients
• Wrote, edited and proofed custom client content
• Managed junior writing resources
• Worked with project leads to ensure accuracy of message, alignment across media channels, quality of content and ROI; maintained workflow and schedule management of all projects
• Worked with key production and design leads, including the postproduction manager, project managers and producers, and interactive/motion and graphics teams to ensure the design vision was executed in a consistent and quality manner
• Helped facilitate business processes for the design teams with defined deliverables, including but not limited to: thematic narrative, concept design, design development, production design, file management, project tracking and timeline management
• Clients included but not limited to: ExxonMobil, Northwestern Mutual, Oracle, Autodesk, PwC, Atlanta Braves, LA Galaxy and Toronto Raptors
• Teamed with merchandisers to enhance brand identity and product sales
• Created copy for emails, website pages, product copy, promos and catalogs
• Edited, fitted and proofed copy for a variety of media
• Worked to standardize copy processes and styles
The Standard, USA – Senior Copywriter, 2009-2010
• Contracted with The Standard to develop compelling and creative content for external and internal marketing and communication efforts:
---Wrote copy for financial services product brochures and flyers, marketing campaigns, print ads; draft articles, PowerPoint presentations, press releases, summaries, and speeches; ghostwrote articles and correspondence for third parties
---Conducted interviews with sales representatives, subject matter experts and senior executives to capture accurate source information
---Conceptualized themes and copy for both B2B and B2C communications, based on company value story and branding, as well as product and market conditions
---Translated complex material into clear, concise and reader-friendly copy.
Nike, USA – Copywriter, 2008
• Contracted with Nike, writing creative product copy for Nike.com
Columbia Sportswear Company, USA – Web Marketing Intern, 2007-2008
• Contributed to and maintained the interactive/viral component (blog) of Titanium Challenge 2, a major four-month marketing initiative relating to Titanium, Columbia’s high-end apparel product line
• Identified and utilized social media marketing opportunities—generating traffic to the Columbia brand and its online promotions:
--- 20% of site traffic for Titanium Challenge 2 was due directly to social media utilization
• Collaborated with sponsored athlete, Charlotte Moats, in promoting Columbia Sportswear’s Titanium Challenge 2 promotion:
--- Edited and managed athlete’s weekly blog content
--- Spearheaded weekly winner selection meetings between Web Marketing department, Promotions team, and sponsored athlete Charlotte Moats
• Maintained online initiatives from start to finish, including backend website admin (CMS) of Titanium Challenge 2, Sorel Snow Globe, and Columbia Sportswear Snow Globe promotions
• Problem solved issues that arose with promotional websites. As a result, data collected was used to build better platforms for future online promotions, and cut the cost of production
Writing and Editing for various publications, Australia – Intern, 2006
• Interned at various publications while attending school full time and working:
--- The Australian newspaper, December, 2006
--- Madison magazine, July-October, 2006
--- Home Beautiful magazine, July 3-7, 2006
--- Real Living magazine, March-June, 2006
--- The Sun-Herald, May 30-June 3, 2006
--- Sunday magazine at Daily Telegraph, May 8-11, 2006
--- House & Garden magazine, April, 2006
• Published 12 articles in one year, ranging from lifestyle features to daily news
• Assisted in photo styling, product sourcing, and copyediting
• Researched story ideas for editors
Kuwait Petroleum International, Belgium – Financial Analyst, 2003-2005
• Highlighted a need for procedural manuals, and executed a program to write and maintain them—helping to streamline processes within finance department and create team efficiency
• Managed and analyzed company’s French market sector
• Produced company’s aviation product reporting
• Prepared Margin Analysis Reports for products sold in Belgium, Luxembourg, and The Netherlands.
• Coordinated and problem-solved monthly processing of inter-affiliate cost pricing
Backpackers Travel Centre, Australia – Secret Shopper, 2002-2003
• Initiated a Secret Shopper program to evaluate the company’s market success
• Traveled the country to evaluate branding of nationwide Backpackers Travel Centres, its products, consultants and competitors
• Produced reports highlighting company’s strengths and weaknesses
• The Secret Shopper program resulted in:
--- Updating of national branding/messaging
--- A higher quality of customer service
--- Deeper knowledge of market competitors
Macleay College, Australia, 2006
• Diploma of Journalism
• Honors: Journalism Student of the Year
Boston University College of Arts and Sciences, USA, 1998 – 2002
• Bachelor of Arts in Sociology and Philosophy
• Honors: Cum Laude, Kuwait Ministry of Higher Education Merit Scholar; Alpha Kappa Delta member (US national honorary society)
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